MASTERCLASS: BUSINESS MARKETING FOR EVENT PROFESSIONALS

   Are you ready to take your event planning business from surviving to THRIVING?

In this definitive marketing course for Event Planners you will learn how to...

  • Get quality leads coming to you, all. the. time. (no more “pick your brain”-ers  and price shoppers!)

  • Close up to 80% more leads without having to chase or continually drop your fee

  • Build a Events business that will sustainably grow over the next 3, 5 & 10 years

  • ONLY say yes to the events and clients you really want to work with!

The Definitive Marketing Course for Events Professionals

Channing simplified everything…I’m ridiculously excited to see what she’s got coming up next because this girl’s got her stuff together and she knows what she’s talking about!

Rebecca Dennison

CEO & FOUNDER, THE MASAJ

The Definitive Marketing Course for Events Professionals

What Does The Course Cover?

SECTION I
Identifying Your Ideal Client and Creating A Client Persona  

 

Discover the types of events and clients to focus on to help your business thrive. We start by clearly identifying the traits of YOUR ideal client, identifying who they are, what they care about, and the best ways to reach them. Bonus: learn how to spot time wasters from the outset! 

SECTION II

Defining Your Value Proposition

 

In this module, we’ll take your work a step further. First, we will define your value proposition, to ensure you know your own worth and can confidently describe it. Next, we'll create an internal marketing & sales mission statement that will drive all of your future marketing and sales programs.

SECTION III

Streamlining Your Digital Presence

 

Next, we need to get your digital presence to reflect your new identity! We'll explore all of the elements of your digital footprint you need to consider, and next we'll get your branding and messaging on point, so you can start attracting that perfect client. 

SECTION IV
Find New Clients & Book More Business

 

All the best graphics and social media posts in the world won’t do diddly for building your business if you don’t know how & where to distribute that awesome content, how to actually qualify the lead AND how to close the deal. This one’s the real money maker (literally) so block out your schedule, turn your phone to silent and learn to master the sales process.

SECTION V
Leveraging Events for Future Marketing

 

We've got the basics nailed, so now it's time to pick up the pace, whilst optimizing and refining your processes. By this point you've learned a ton about how to brand, market and sell your services and are booking more events. Now we'll show you how to use those events to continue marketing your services with LESS work needed. Don't work tirelessly on your marketing, make your marketing work for you!

SECTION VI
Continued Growth YoY

 

 

This module is all about future-proofing your business. All the work you've put in so far means nothing if you don't know how to scale sustainably - that is the key to building a 6/7 figure events business! So let's dig into how to use what you've learned to continue growing your business 3, 5 and 10 years from now!

The Definitive Marketing Course for Events Professionals

What people are saying...

Sarah Pete Rizzi, Owner

Wedding Planner, Sincerely Pete / www.sincerelypete.com


Growing in ways I thought were pipe dreams...

Having worked with other companies in the past, and left truly disappointed in the investment, I was nervous about investing again in this arena. Those feelings were quickly wiped away. Channing is an experienced, connected and insightful professional who has made tangible change for my business and my mindset. She has provided me with direction and skills to be confident in what I offer and ideas to help me grow in ways I thought were pipe dreams. ​

What's Inside?


MODULE 1: Identifying Your Ideal Client and Creating A Client Persona - valued $593

MODULE 2: Defining Your Value Proposition - valued $697 

MODULE 3: Streamlining Your Digital Presence - valued $997

MODULE 4: Finding New Clients & Booking Business - valued $1,549

MODULE 5: Leveraging Each Event for Future Marketing - valued $597

MODULE 6: Continued Growth YoY - Priceless!

 

TOTAL VALUE $4,433+

But...

PURCHASE TODAY AND UNLOCK THE COURSE FOR JUST $399.99!* 

*OFFER ONLY AVAILABLE TO NEXT 30 MEMBERS

For me it was super important to have someone who would listen to the vision we had, but also guide us through that journey. It was fantastic...

Bruce Pike

CEO, PIKE PRODUCTIONS

Meet Channing Muller

Channing got her start in the live events industry as the Assistant Editor at BizBash, the largest trade magazine for the special event industry. Within 45 days of starting, she moved into the role of Editor, planning and managing the print and web editorial. She soon moved into the role of Miami Bureau Chief working directly with her counterparts in Chicago, Los Angeles, and New York. She continued on with BizBash as a Contributing Editor for seven years after moving from Miami to Washington D.C.
 

While at BizBash she gained access to the top marketing and events executives for brands like Patron, Nike, ESPN, Victoria’s Secret and more to gain insights on the business goals, methodologies and trends that guide their event programs.

What Channing's clients say...

I knew as soon as we had our first conversation that Channing was the one. Her knowledge of events and what our company does was the icing on the cake. She truly understood our needs. And, to top it off, she even converted my partner who was a marketing cynic. He loved everything she did and he wants to have her continue with a social media strategy.

Clover Ryan, Executive Producer

Scenic Elementz

Channing was fantastic at guiding us through the process of re-branding and updating our website in order to target the right audience and deliver our event related content in a more dynamic and attractive way. Her constant energy and creativity for our project contributed to the success of our website, as we have already received positive feedback from past and current clients. 

Will Milligan, President

William Milligan Events

A special thank you to Channing, the owner of DCM Communications. Her company extracted the visions in my head and created what you see today. Please trust me when I tell you that without her, this site would look completely different. Brand revamp, logo creation, website creation and social media strategy are just a few of her specialties.

Bruce Pike, CEO

Pike Productions

PURCHASE TODAY AND UNLOCK THE COURSE FOR JUST $399.99!* 

*OFFER ONLY AVAILABLE TO NEXT 30 MEMBERS

MASTERCLASS: BUSINESS MARKETING FOR EVENT PROFESSIONALS

Build A Business For the LIFE You Want To Live

 

A 15-year learning curve to achieve success, financial freedom and professional independence, distilled into

an on-demand, watch at your schedule, highly actionable course to help you build the events business of your dreams!

 

 

This course is for you if you're ready to...

 

Get quality leads coming to you, every freakin’ day (no more “pick your brain”-ers  and price shoppers!)

Close up to 80% more leads without having to chase or continually drop your fee

Pick a niche that will ensure you stand out in a very crowded market (this is the secret to charging higher prices)

Know exactly what marketing platforms to focus your time on, and which to cut out!

And SO much more...

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  • I can't wait to meet you on the other side!

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